campaign for learning

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Southgate sampleTACKLING MANAGEMENT Self Coaching for Managers

Tackling Management has been written to help first time and middle managers to help manage themselves, their own development and their motivation.

Whereas other management books inform people about to do with and for others, this book seeks to help people know what to do for themselves on a physical and mental level.

Merging the experience of corporate coaches, Justine Ballard and Elizabeth Ferguson, with insights from Denis Betts, a rugby skills coach, the reader will learn practical ways to build resilience, to continually improve and ‘last the management course’.

Tackling Management is a short, easy-to-ready booklet full of practical advice, and interactive elements.


Justine Ballard & Elizabeth Ferguson
A5 32pp colour, £3.95 each (Discounts available on bulk orders – please telephone 01363 776888 for details)
ISBN: 9781903107195


LEARNING FOR WORK SERIES:
The Learning for Work booklets, published by the Campaign for Learning and Workbase Training, are now on a CD. Purchasing the CD allows you to print off and photocopy as often as you like within the purchasing organisation. Titles include:

WORKING WITH PEOPLE
Brushing Up on Customer Care
Effective Team Working
Improving Telephone Skills
Leading Team Meetings and Briefings
DEVELOPING WRITING SKILLS
Improving Form Filling
Introducing Writing Skills
Writing Better Reports
Writing Letters at Work
IMPROVING COMMUNICATION
Contributing to Meetings
Developing Interview Skills
Making Better Presentations
Sending Memos and Messages
DEVELOPING ESSENTIAL SKILLS
Developing Better Ways of Studying
Getting Started on the Internet
Using E-mail
Using Microsoft Access Database
Using Microsoft Excel Spreadsheets
Using Microsoft Word for Word Processing
Writing a CV

There is also a tutor/mentor guide

CD Price £99.95 inc. VAT and p&p
campaign for learning Understanding Your Learning Audience
A summary of five years’ qualitative research

Understanding individuals’ attitudes to learning, and what would persuade them to take up learning again is a crucial step to engaging more people in learning throughout their lives. Drawing on the Campaign for Learning’s extensive qualitative research, this book looks behind the statistics to explore attitudes to learning of:
family members
older people
young people
employers and managers in the workplace.
For each target audience it covers:
barriers to learning
building motivation to learn
persuasive communications.
The book also offers a model of the decision-making process that individuals make when they choose to learn. As a companion volume to the new marketing learning series (see below) or on its own, this is essential reading for all those involved in widening participation including practitioners, policy makers and learning providers.

Michelle Wake
£8.95 48 pages
ISBN: 1 903107 15 6

Marketing Learning Series

This new series looks at how the application of marketing principles can help develop, promote and deliver learning opportunities in different sectors. Marketing Learning in Sports, Leisure and Recreation and Marketing Learning in Arts, Culture and Heritage* are the first two books in the series written by Michelle Wake, Marketing Director at the Campaign for Learning.

Each book introduces the key marketing concepts and approaches for a non-specialist audience and adds research, applications, resources and sector-specific case studies to show how learning can be best promoted in practice. Chapters cover:
developing a marketing plan
undertaking market research
developing attractive learning opportunities
communicating with your audience
working in partnership
evaluating your plan.
Many of the commonsense recommendations apply to the complete range of products and services offered by many community venues. Aimed at policy makers, practitioners, providers and others working to widen participation in learning in their sector, or those interested in new ways to engage their audience.

Please note that these two books are broadly similar in content but contain case studies specific to each market.

Forthcoming title in the series: Marketing Learning in the Workplace

Marketing Learning in Sports, Leisure and Recreation
Michelle Wake
£13.95 80 pages - ISBN: 1 903107 15 6


Marketing Learning in Arts, Culture and Heritage
Michelle Wake
£13.95 80 pages - ISBN: 1 903107 16 4
Understanding Barriers to Learning
A Guide to Research and Current Thinking

A comprehensive overview of the cultural, structural and personal barriers to learning, pulling together the vast amount of research and thinking over the past ten years.

An accessibly written, and valuable reference, for those working in the fields of family learning and lifelong learning.

Peter Maxted
88 pages, £12.95
ISBN: 1–85741–034–3

Understanding Motivation for Lifelong Learning

Understanding what motivates people to learn is now recognised by policy makers and practitioners alike as the key to the creation of the Learning Age. Based on extensive research, including a series of seminars with practitioners, this book presents for the first time a comprehensive assessment of thinking about motivation for lifelong learning.

Jim Smith and Andrea Spurling
£14.95 130 pages
ISBN: 1 903107 00 8

Realising Potential
Helping homeless and disadvantaged young people back into learning

Researched and published in partnership with the Foyer Federation, this guide outlines: recent policy developments and new data on the attitudes to learning of those with few qualifications; 16 case study projects, in foyers and elsewhere, and interviews with young learners, and key factors that make up successful projects with young, disenchanted learners.

Peter Maxted
£9.95 48 pages
ISBN: 1 903107 01 6

Southgate sampleInviting Families In
A Guide to Organising Family Learning Events

Inviting Families In is a practical resource to help schools to organise successful family learning events. It shows how to make family learning appealing to parents and how to involve the so-called ‘hard to reach’ parents.

Inviting Families In provides a clear framework to guide you through the whole process of setting up a family learning event. Detailed advice is given about:
deciding on suitable activities
promoting your event to your audience
making your venue appealing
identifying and working with partners
securing funding
providing opportunities for adult learning progression
evaluation of your event.
There are also detailed case studies, relating to seven themes:
Environment
Healthy Living
Sport and Fitness
Local Life
Hands-on Activities for Dad and Lads
Arts and Crafts
World Cultures.
A resources section provides sample questionnaires, letters, poster, press release and evaluation form; detailed advice about funding sources and useful addresses and websites.

Rachel Johnstone
48 pages, £9.95
ISBN: 0–9545929–1–3

LEARNING THROUGH SCHOOLS

Schools in the Learning Age

A collection of thought-provoking papers on schools and lifelong learning from some of the UK’s leading policy makers and thinkers. Addressing one of the most important educational debates in the 21st Century, this book includes contributions from Terry Ryan, Professor Stephen Heppel, Professor Ken Robinson, Guy Claxton, Tom Bentley, Professor Bob Fryer CBE, and Professor Michael Barber.

Edited by Bill Lucas and Toby Greany
£12.95 125 pages
ISBN: 1 903107 10 5



Learning to learn series
These books give guidance on how to help pupils learn most effectively. They include:
Southgate sample
Case studies written by teachers
a wealth of activities to use
how to move ‘learning to learn’ forward in your school
useful resource lists

Rebecca Goodbourn, Steve Higgins, Susie Parsons, Kate Wall and Julia Wright

Learning to learn for life
Foundation Stage/KS1
128 pages - £14.95
ISBN: 9 781855 391789

Learning to learn for life 2
KS2
168 pages - £16.95
ISBN: 9 781855 392090
Teaching Pupils How to Learn
Research, practice and INSET resources

The Campaign for Learning’s national ‘learning to learn’ action research project has involved 24 schools covering all ages in England and Wales. This book explores the underpinning theory and policy frameworks, and reports on the findings in the context of questions such as, ‘can learning to learn raise standards?’ It offers practical suggestions for individual schools wishing to implement a ‘learning to learn’ project, and provides an innovative fold-out INSET resource for teachers.

Bill Lucas, Toby Greany, Jill Rodd and Ray Wicks
£6.00 - 80 pages
ISBN: 1 85539 098 1

Family Learning: an agenda for action

In 2000, the Campaign for Learning and partner organisations published A manifesto for family learning which called for greater support and resources for family learning. Family Learning: an agenda for action looks again at what we mean by family learning, the impact that it can have on children, young people and adults and why it should be supported. The booklet highlights recent policy developments and research evidence, illustrates some of the excellent work that is already being done and makes recommendations to government and its agencies as to how this work may be built on and made sustainable.

This publication will be of interest to:
policy makers in national government departments and its agencies
policy makers in local government, local strategic partnerships and local learning and skills councils
voluntary, community organisations and schools working with families
practitioners delivering or supporting family learning
Family Learning: an agenda for action has been developed by the Campaign for Learning, Continyou and the National Institute of Adult Continuing Education in consultation with family learning practitioners and members of the National Family Network Steering Group.

£5.00
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